The apple company buys British new music data startup

The apple company has acquired Semetric, a firm that analyzes facts about music on the net, a move that will hint at Apple's ambitions because it prepares to update iTunes and Beats Music.

In files filed with open public regulators in The uk, where Semetric is reliant, the company transformed its address to one in London related to Apple, and known as an Apple attorney at law, Gene D Levoff, as a company director. Anyone briefed on the deal, who spoke on the health of anonymity, confirmed of which Apple had purchased Semetric, although further details, including the cost, could not become confirmed.

An The apple company spokesman said, "Apple buys more compact technology companies every now and then, and we generally will not discuss our goal or plans. " A agent of Semetric would not respond to queries. The news was initially reported early Wednesday through the website Music Best friend.

Semetric, known due to the service Musicmetric, is one of progressively more companies that document labels, artist managers and others turn to for data about how music is consumed online. This information is becoming coveted as much more listeners turn coming from CDs and retrievals to streaming sites like Spotify and also YouTube. Musicmetric, as well as rivals like Next Big Sound, tracks streaming services and social websites chatter, and carries that information to be able to clients like document companies and talent agents.

For The apple company, the deal might signal a want to expand its on the net music offerings following buying Beats not too long ago for $3 million. The availability connected with useful data has turned into a critical point pertaining to artists and labeling, and Apple is eager to present itself as a valuable partner, new music executives say. Apple is reported to be developing its ideas for Beats, which could include making the app an ordinary feature on apple iphones and iPads, in addition to changing iTunes to work in concert with Beats.

Apple's deal for Semetric could be the latest in a number of investments in buffering music and facts. Last year, Spotify purchased Echo Nest pertaining to $91 million, typically in stock. And in addition on Wednesday, Shazam, the popular song identification app that includes a data-sharing agreement with all the Warner Music Party, said that that had raised $30 million in new expenditure, bringing its value to $1 million.